EntityMap
This is the human-readable companion to entitymap.json — a structured map of the entities that define The SEO Consultant.ai: people, organizations, services, tools and concepts, each with attributed source passages and typed relationships to the others. It follows the EntityMap v1.0 specification and is generated from the JSON source, which remains the single source of truth.
Richard Wong
PersonSEO consultant with 20 years of experience across in-house, agency, and consulting roles. Founder of The SEO Consultant.ai LLC, based in Alameda, California. Specializes in semantic search, AI Search optimization, and enterprise SEO.
Source passages
“A seasoned SEO consultant with 20 years of experience across in-house and agency work. I started in 2006 and I've been doing this long enough to know which parts are actually different this time.”
About | The SEO Consultant.ai — published by The SEO Consultant.ai
“Most recently, I spent three years at Auction Technology Group (LSE: ATG) as Director of Performance Marketing where we owned eight marketplace sites including Proxibid, LiveAuctioneers, The-Saleroom, Bidspotter and EstateSales.net. There, I led a team of SEO, SEM and paid social specialists.”
About | The SEO Consultant.ai — published by The SEO Consultant.ai
“20 years in SEO across in-house and agency. Now focused on content strategy and building semantic search tools with AI.”
About | The SEO Consultant.ai — published by The SEO Consultant.ai
Relations
- affiliated with → The SEO Consultant.ai
The SEO Consultant.ai
OrganizationSEO and AI Search consulting firm based in Alameda, California, founded by Richard Wong. Offers consulting services, proprietary tools, and free open-source tools for AI Search optimization.
Source passages
“SEO + AI Search consulting from Alameda, CA. Writing and tools by Richard Wong.”
About | The SEO Consultant.ai — published by The SEO Consultant.ai
“I chose this brand name because not only do I enjoy the creativity and productivity that LLMs such as ChatGPT, Claude and Perplexity have afforded us, but the name symbolizes my desire to always stay on top of things and maintain a cutting-edge approach to SEO and marketing in general.”
About | The SEO Consultant.ai — published by The SEO Consultant.ai
Relations
- offers → AI SEO Consulting
- offers → Travel SEO
- offers → QueryDrift
- offers → Semantic HTML Analyzer
- offers → AI Mode Query Fan-Out Analyzer
Generative Engine Optimization (GEO)
ConceptThe practice of optimizing content to be cited and retrieved by AI answer engines such as Google AI Overviews, ChatGPT Search, and Perplexity. Distinct from traditional keyword-ranking SEO in that it targets passage-level retrieval rather than URL-level ranking.
Source passages
“Answer Engine Optimization (AEO) / GEO — Simulate your content's AI visibility before you publish. Passage-level scoring against AI Mode query fan-outs so you know if AI Overviews, ChatGPT, and Perplexity will cite you.”
SEO Services | The SEO Consultant.ai — published by The SEO Consultant.ai
“AI Search isn't ranking entire URLs — the systems are looking for short passages to quote in responses. Google has been ranking content passages since the 2021 Passage Ranking update, but AI is a full-scale step forward in that direction.”
AI SEO Consultant | The SEO Consultant.ai — published by The SEO Consultant.ai
Relations
- part of → AI SEO Consulting
- depends on → Semantic Search
AI SEO Consulting
ServiceConsulting service focused on increasing content retrievability and citations in AI search systems. Uses passage-level analysis, vector embeddings, competitive scoring, and semantic optimization to ensure content is cited by AI Overviews, ChatGPT, and Perplexity.
Source passages
“I simulate your content's AI visibility before you publish — so you know whether it'll actually get cited.”
AI SEO Consultant | The SEO Consultant.ai — published by The SEO Consultant.ai
“By leveraging NLP libraries and Google APIs, I've developed proprietary tools to measure content semantic relevance and AI retrievability before you publish. These tools provide actionable analysis you can use immediately.”
AI SEO Consultant | The SEO Consultant.ai — published by The SEO Consultant.ai
“You get the specific passages to add, rewrite, or delete — ranked by expected impact on AI citation probability. No guesswork.”
AI SEO Consultant | The SEO Consultant.ai — published by The SEO Consultant.ai
Relations
- includes → Passage Similarity Assessment
- achieves → Generative Engine Optimization (GEO) (inferred — when passage-level content is optimized for AI retrieval systems)
- depends on → Bayesian Media Mix Modeling for SEO
Passage Similarity Assessment
MethodologyA content audit methodology that breaks pages into passage-level chunks, converts them to vector embeddings, and scores each chunk against AI retrieval systems using cosine similarity. Identifies which passages will be cited and which are gaps.
Source passages
“Break your page into the same passage-level units that retrieval systems work with. Chunking strategy matters — get it wrong and the rest of the analysis is noise.”
AI SEO Consultant | The SEO Consultant.ai — published by The SEO Consultant.ai
“Combine cosine similarity, semantic overlap, entity overlap and grounding into a composite score per passage. A single number doesn't tell the whole story.”
AI SEO Consultant | The SEO Consultant.ai — published by The SEO Consultant.ai
“Heatmaps, similarity scores, retrieval frequency charts. Green passages are covered. Red passages are gaps. That's the whole idea.”
AI SEO Consultant | The SEO Consultant.ai — published by The SEO Consultant.ai
Relations
- part of → AI SEO Consulting
- depends on → Semantic Search
QueryDrift
SoftwareProductSaaS tool that ingests Google Search Console data, clusters queries in semantic space, and tracks how a site's topic focus drifts over time — surfacing the signal SEO teams lose when AI Overviews reduce clicks.
Source passages
“QueryDrift ingests your Google Search Console data, clusters every query in semantic space, and tracks how your topic focus drifts over time — the signal SEO teams lose when AI Overviews start eating clicks.”
AI SEO Tools | The SEO Consultant.ai — published by The SEO Consultant.ai
“Built with Grant Simmons (ex-Homes.com, The Search Agency). One score, one cluster map, the topics you own — and the ones slipping away.”
AI SEO Tools | The SEO Consultant.ai — published by The SEO Consultant.ai
Relations
- produced by → The SEO Consultant.ai
- enables → Python for SEO
Semantic HTML Analyzer
SoftwareProductFree tool that scores a page's semantic HTML structure on a 0–100 scale and surfaces actionable fix suggestions covering heading hierarchy, JSON-LD coverage, alt text, and meta tags — graded against documented best practices for AI Search.
Source passages
“Paste rendered HTML or hand it a URL. Get a 0–100 semantic score with concrete fix suggestions — heading hierarchy, JSON-LD coverage, alt-text, meta tags, all graded against documented best practices, not LLM hand-waving.”
AI SEO Tools | The SEO Consultant.ai — published by The SEO Consultant.ai
“Built for the AI-Search era when crawlers want structure, not div soup.”
AI SEO Tools | The SEO Consultant.ai — published by The SEO Consultant.ai
Relations
- produced by → The SEO Consultant.ai
- improves → Semantic Search (inferred — when semantic HTML structure is improved to meet AI crawler expectations)
Funnel Compression
ConceptThe phenomenon in which AI search systems collapse top- and middle-funnel research into a single LLM conversation that brands cannot observe or measure, causing most traditional analytics touchpoints to disappear before the buyer reaches the vendor.
Source passages
“Generative AI search didn't just disturb the funnel. It compressed it. And the analytics stack most teams are still running hasn't caught up.”
AI Search Broke the Funnel | The SEO Consultant.ai — published by The SEO Consultant.ai
“AI search compresses top- and middle-funnel research into a conversation the brand can't see, and roughly 70% of the surviving referral traffic lands in GA4 as Direct because LLM apps strip the referrer.”
AI Search Broke the Funnel | The SEO Consultant.ai — published by The SEO Consultant.ai
“Before AI search, a typical B2B research process produced 15 to 25 measurable touchpoints across several weeks. Post-AI, an LLM compresses most of that into a single response.”
AI Search Broke the Funnel | The SEO Consultant.ai — published by The SEO Consultant.ai
Relations
- leads to → Share of Model (inferred — when brands can no longer measure top-of-funnel through GA4)
- authored by → Richard Wong
Share of Model
ProprietaryTermRichard Wong's term for a brand's AI mention rate as a percentage of category-level AI responses, benchmarked against direct competitors. Used as the primary upstream visibility metric in an AI-mediated search environment where click-based attribution no longer captures most of the funnel.
Source passages
“Share of voice (sometimes called Share of Model): your mention rate as a percentage of category-level mentions, benchmarked against direct competitors. If ChatGPT answers 100 category prompts and names HubSpot 62 times and you 9 times, your share of voice is 9% and HubSpot's dominance is a real competitive problem you can put a number on.”
AI Search Broke the Funnel | The SEO Consultant.ai — published by The SEO Consultant.ai
“Rebuild measurement around AI citations, share of model, and branded-demand signals — not last-click attribution.”
AI Search Broke the Funnel | The SEO Consultant.ai — published by The SEO Consultant.ai
Relations
- depends on → Funnel Compression
Bayesian Media Mix Modeling for SEO
MethodologyAn approach that treats SEO activities — articles published, backlinks earned, and organic sessions — as model inputs with decay rates and lag, enabling Bayesian Media Mix Models to measure the incremental revenue contribution of SEO alongside paid media channels.
Source passages
“I decided to experiment with building a Bayesian Media Mix Model that incorporates non-paid variables such as SEO sessions, # of articles published, backlink domain authority, seasonal holidays & new product launches.”
Can Media Mix Modeling Be Used For Measuring SEO Value? | The SEO Consultant.ai — published by The SEO Consultant.ai
“By building in activity with decay rate and lag, I treated SEO activities the same way that paid media budget is treated within the media mix model. The idea here is that each activity contributes positively or negatively to the overall performance of the business while considering external factors that may skew performance.”
Can Media Mix Modeling Be Used For Measuring SEO Value? | The SEO Consultant.ai — published by The SEO Consultant.ai
“Bayesian Media Mix Modeling (MMM) is a sophisticated statistical method for analyzing the incremental value of paid media channels. MMM is not impacted by cookie-blocking, last-click attribution, tagging issues and other factors that plague click-based attribution.”
Can Media Mix Modeling Be Used For Measuring SEO Value? | The SEO Consultant.ai — published by The SEO Consultant.ai
Relations
- enables → Share of Model
Enterprise SEO
ConceptThe practice of improving organic search visibility for large organizations with hundreds of thousands to millions of indexable pages. Requires automation, crawl-budget management, cross-functional collaboration, and programmatic on-page optimization strategies distinct from small-site SEO.
Source passages
“Enterprise SEO is the practice of improving search engine rankings for large, enterprise companies. It involves scaling content, ongoing technical SEO management, and automation to enhance visibility and attract organic traffic on a significant scale.”
Enterprise SEO Consultant | The SEO Consultant.ai — published by The SEO Consultant.ai
“Enterprise scale is its own discipline. What works on a 50-page site breaks on a 10-million-page one.”
Enterprise SEO Consultant | The SEO Consultant.ai — published by The SEO Consultant.ai
“Enterprise SEO often involves working with cross-functional teams, such as developers, content creators, and marketers, to align strategies and implement changes effectively across the organization.”
Enterprise SEO Consultant | The SEO Consultant.ai — published by The SEO Consultant.ai
Relations
- depends on → Semantic Search
- suited for → AI SEO Consulting (inferred — when site has hundreds of thousands or millions of indexable pages requiring automation and cross-functional coordination)
Semantic Search
ConceptA search methodology based on natural language processing, vector embeddings, and entity relationships rather than exact keyword matching. Modern search engines and AI systems use semantic understanding to interpret user intent and retrieve relevant content passages.
Source passages
“Vector embeddings, cosine similarity, entity coverage. How your content reads to a retrieval system — and what's missing relative to the queries you want to win.”
SEO Services | The SEO Consultant.ai — published by The SEO Consultant.ai
“The SEO game has completely changed. With Google's AI Mode and AI Overviews reshaping search results and ChatGPT becoming a primary research tool for millions of users, traditional keyword-focused SEO is increasingly outdated.”
Top Python Libraries For SEO | The SEO Consultant.ai — published by The SEO Consultant.ai
Relations
- enables → Generative Engine Optimization (GEO)
- enables → Passage Similarity Assessment
- covers → Enterprise SEO
Travel SEO
ServiceSEO and performance marketing consulting service specializing in tour operators, active travel, luxury travel, and cruise companies. Combines data-driven content strategy, image SEO, and omni-channel marketing informed by 20 years of industry experience including eight years at Backroads.
Source passages
“Our travel SEO consulting services are directed at boosting the online presence of travel agencies and tour operators. Of all the industries I have worked on in my 20-year career, travel is by-far the industry that I am most passionate about.”
Travel SEO Consultant | The SEO Consultant.ai — published by The SEO Consultant.ai
“Much of our efforts were rooted in data analysis. With a multi-million dollar digital advertising budget, strong web traffic and a 40-year CRM file, I was able to use this data to inform product, naming and taxonomy.”
Travel SEO Consultant | The SEO Consultant.ai — published by The SEO Consultant.ai
AI Mode Query Fan-Out Analyzer
SoftwareProductFree open-source tool that generates up to 20 query variants from a seed query and scores page passages against Google AI Mode's actual retrieval behavior using vector embeddings. Surfaces covered passages in green and content gaps in red.
Source passages
“Score your content against the way Google AI Mode actually reformulates queries. Paste a URL and a seed query — the tool generates up to 20 variants across nine types, embeds every passage on the page, and tells you which passages are covered and which are gaps.”
AI SEO Tools | The SEO Consultant.ai — published by The SEO Consultant.ai
“Green passages are covered. Red passages are gaps. That's the whole idea.”
AI SEO Tools | The SEO Consultant.ai — published by The SEO Consultant.ai
Relations
- produced by → The SEO Consultant.ai
- enables → Passage Similarity Assessment
Python for SEO
ConceptThe use of Python libraries — including Sentence Transformers, spaCy, scikit-learn, UMAP, and Plotly — for semantic content analysis, AI-search optimization, entity extraction, query clustering, and data visualization in modern SEO workflows.
Source passages
“The SEO libraries that matter in an AI-search world aren't about keyword density and backlink counts — they're the ones that let you analyze content the way LLMs do. Sentence Transformers and Hugging Face transformers for embeddings and NER, spaCy for fast preprocessing, scikit-learn and UMAP for clustering and dimensionality reduction, Plotly for interactive visualization, Selenium and Beautiful Soup for collecting the raw data.”
Top Python Libraries For SEO | The SEO Consultant.ai — published by The SEO Consultant.ai
“I've been building SEO tools using what the software engineering world now calls 'vibe coding' – essentially letting AI write 95% of my code while I focus on the strategic vision.”
Top Python Libraries For SEO | The SEO Consultant.ai — published by The SEO Consultant.ai
“When AI systems form opinions about your brand and content, those opinions influence thousands of search results and AI-generated responses. Understanding what these systems see when they analyze your content isn't optional anymore – it's table stakes for staying relevant in search.”
Top Python Libraries For SEO | The SEO Consultant.ai — published by The SEO Consultant.ai
Relations
- enables → Passage Similarity Assessment
- enables → Semantic Search