Technical Audit
I go through your site the way Googlebot does, then the way ChatGPT does. You get a prioritized list and we fix the top ten.
SEO · AI Search · Since 2006
SEO That's Actually Read by Machines.
I'm Richard Wong. I help content-heavy sites stay findable as search turns into answers — technical audits, semantic gap analysis, and content strategy for AI Search.
SEO Services
Four SEO Services, Done Thoroughly.
Semantic Gap Analysis
Your content scored against real query fan-outs. Find what competitors rank for semantically — and what you're missing.
Content Strategy
A calendar built from entity gaps, not keyword-tool vomit. Aligned with your CMS and the writers you already have.
AI Search Readiness
Schema, entities, and content structure so AI Overviews, Perplexity and ChatGPT actually cite your pages.
20 yrs
in SEO. Since 2006.
0.72 → 0.89
avg. semantic coverage after 90-day engagements.
+40%
Conversion-rate lift from SEO + CRO fixes on a client engagement.
12+
proprietary tools shipped on GitHub.
Companies I've worked with
From Enterprise Marketplaces With Tens of Millions of Pages, to Luxury Travel and Startups.
SaaS · with Grant Simmons
QueryDrift
QueryDrift ingests your Google Search Console data, clusters every query in semantic space, and tracks how your topic focus drifts over time — the signal SEO teams lose when AI Overviews start eating clicks.
Built with Grant Simmons (ex-Homes.com, The Search Agency). One score, one cluster map, the topics you own — and the ones slipping away.
Open source
AI Mode Query Fan-Out Analyzer
Paste a URL and a seed query. The tool generates Query Fan Out variants — equivalent, follow-up, conversational, generalization, specification, canonicalization, entailment — and scores each passage on your page against every variant.
Green passages are covered. Red passages are gaps. That's the whole idea.
# query fan-out · best hiking trails near me
0.84 "15 best day-hikes within 60 miles of the Bay Area…"
0.79 "What to bring on a day hike for beginners."
0.67 "Trail difficulty ratings explained."
0.41 "Our team partners with clients to drive success."
0.38 "About the founder — 20 years of experience…"
# 2 content gaps detected
Podcast · Healthcare Success
Did AI Just Kill Marketing Tracking Attribution?
I joined Stewart Gandolf and Brandon Schakola to answer the question in the title. Short version: no. AI didn't kill the funnel — it moved the research phase inside a black box and left your analytics staring at the exit.
Why direct traffic is climbing while every channel report looks flat, what to measure once clicks stop telling the story, and why authority is now the only durable moat.
Journal
Recent Writing
When AI Cites the Wrong Page: Comparing AI Performance to Search Performance
I built a tool to analyze the difference between Bing's AI Performance and Search Performance reports. The most heavily AI-cited URL on a client site had zero search impressions — and the pages that answered those AI queries were noindexed.
Your Blog Might Be Silently Killing Your Business
Off-topic, scaled content doesn't just underperform. Google's site-level Helpful Content classifier lets it drag down the revenue pages — and the AI citations — you actually need.
Topic-First SEO: Why Page-Level Audits Miss the Big Picture
Pages don't compete for traffic. Topics do. How to invert the SEO audit by clustering GSC queries, mapping drift, and deciding which URL owns each topic before any page-level fix.
Or, if you really hate AI that much, just hire me to run SEO for you instead.
— Richard, on the About page
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