SEO · AI Search · Since 2006

SEO That's Actually Read by Machines.

I'm Richard Wong. I help content-heavy sites stay findable as search turns into answers — technical audits, semantic gap analysis, and content strategy for AI Search.

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SEO Services

Four SEO Services, Done Thoroughly.

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Technical Audit

I go through your site the way Googlebot does, then the way ChatGPT does. You get a prioritized list and we fix the top ten.

4–6 weeks · fixed scope

Semantic Gap Analysis

Your content scored against real query fan-outs. Find what competitors rank for semantically — and what you're missing.

One-off or quarterly

Content Strategy

A calendar built from entity gaps, not keyword-tool vomit. Aligned with your CMS and the writers you already have.

Monthly retainer

AI Search Readiness

Schema, entities, and content structure so AI Overviews, Perplexity and ChatGPT actually cite your pages.

Audit + implementation
20 yrs
in SEO. Since 2006.
0.72 → 0.89
avg. semantic coverage after 90-day engagements.
+40%
Conversion-rate lift from SEO + CRO fixes on a client engagement.
12+
proprietary tools shipped on GitHub.
Companies I've worked with

From Enterprise Marketplaces With Tens of Millions of Pages, to Luxury Travel and Startups.

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Logos of companies Richard Wong has worked with — Backroads, Auction Technology Group, LiveAuctioneers, Proxibid, Cozymeal, Toyota, Disney, Schwab, Mattel, and more.
QueryDrift dashboard — a QueryDrift Score of 60.8 with Quick Insights on site focus, largest topic, and best-ranking topic, plus an interactive query cluster map plotting hundreds of queries in semantic space.
QueryDrift dashboard — site focus, topic clustering, and semantic drift tracking.
SaaS · with Grant Simmons

QueryDrift

QueryDrift ingests your Google Search Console data, clusters every query in semantic space, and tracks how your topic focus drifts over time — the signal SEO teams lose when AI Overviews start eating clicks.

Built with Grant Simmons (ex-Homes.com, The Search Agency). One score, one cluster map, the topics you own — and the ones slipping away.

Open source

AI Mode Query Fan-Out Analyzer

Paste a URL and a seed query. The tool generates Query Fan Out variants — equivalent, follow-up, conversational, generalization, specification, canonicalization, entailment — and scores each passage on your page against every variant.

Green passages are covered. Red passages are gaps. That's the whole idea.

# query fan-out · best hiking trails near me
0.84  "15 best day-hikes within 60 miles of the Bay Area…"
0.79  "What to bring on a day hike for beginners."
0.67  "Trail difficulty ratings explained."
0.41  "Our team partners with clients to drive success."
0.38  "About the founder — 20 years of experience…"
# 2 content gaps detected
Journal

Recent Writing

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2026-0416 min

AI Search Broke the Funnel

AI search compresses the buyer journey into a conversation GA4 can't see. How to measure the 70% of referral traffic that lands as Direct.

Or, if you really hate AI that much, just hire me to run SEO for you instead.

— Richard, on the About page

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