At The SEO Consultant.ai, we've been doing extensive analysis and testing of Answer Engine Optimization (AEO) / Generative Engine Optimization (GEO) strategies to enhance online visibility in AI Overviews and AI Mode. This is the next step in SEO's evolution.
It's About AI Citations
Google's AI Overviews / AI Mode / LLMs do not link to sites the way that traditional search does. These LLMs crawl pages to find the most relevant content passages that can be summarized or quoted for the user's prompts. While AI search may or may not result in a click, being mentioned can influence a user's decision eventually resulting in better quality traffic to the site. This is referred to as "Zero-Click Search". Our goal is to increase the odds of your site being cited by LLMs.
Semantic Relevance Strategy
- Topical relevance analysis
- Analyze competitive landscape with proprietary semantic search tools
- Query Fan Out simulation
- Content relevance scoring
- Retrieval Augmented Generation (RAG) for content updates
- Passage optimization
Utilizing advanced techniques such as semantic search analysis, RAG, and chunking, we strategically optimize your content to ensure it serves as valuable input for machine synthesis. By focusing on building robust and retrievable content artifacts, we help your business adapt to the evolving landscape of AI-driven search results.
LLM Brand Monitoring
Brand visibility is important but it's equally as important to know what these LLMs think of your brand. LLMs are notorious for "hallucinating" information which can be harmful for brands. We have developed a custom solution for LLM monitoring through a custom Python App, Google Big Query and ChatGPT/Gemini APIs. Our solution uses Named Entity Recognition (NER), time series charts, entity topic clustering and knowledge graphs to create insights.
