Most SEO’s use some combination of Google Search Console (GSC), SEMRush and AHREFs. These are all wonderful tools that do different things. Google Search Console is obviously where most of our 1st party search data comes from aside from the likes of Google Analytics 4 (GA4). SEMRush excels at competitor analysis and keyword research data. […]
Tag: python
AI Model Data Visualization Test
A Head-to-Head Comparison of ChatGPT, Claude, Gemini, Llama and Perplexity AI Models One of the most common and beneficial use cases for AI tools is to help calculate numbers and visualize data so I wanted to compare the most popular LLMs to see how they compare. Time, efficiency and accuracy are all important so I’ve […]
RAG Is The Key To Unlocking AI’s Potential
What is RAG and why is it important? RAG, or Retrieval-Augmented Generation, is an innovative approach that combines the power of retrieval systems with generative models (ChatGPT, Perplexity, Gemini, Claude, etc…) By leveraging external data sources, RAG can enhance the contextual understanding and accuracy of AI responses, which are often known to “hallucinate” responses. This […]
Vibe Coding a SEO App
“Vibe coding” is the hot new term in the software engineering space and refers to the use of AI tools to do the majority of coding. The phrase is attributed to Andrej Karpathy, who was a co-founder at OpenAI. When I heard of the term recently, I was surprised to find that out Silicon Valley […]
Modern SEO vs Old School SEO
Modern SEO is focused on the intent and meaning behind content. When I first started off in SEO in 2006, optimizing for Google (+Yahoo & MSN/Windows Live) was mostly about keyword density ratios, link counts and other tricks like keyword stuffing then hiding the text with the same color as the background. Page Rank sculpting […]
Using AI To Optimize SEO Content Relevance
Vector Embeddings To Rank Your On-Page Content by Cosine Similarity Vector embeddings are a way to convert words and sentences and other data into numbers that capture their meaning and relationships. They represent different data types as points in a multidimensional space, where similar data points are clustered closer together. These numerical representations help machines understand […]
Create SEO Python Code With Zero Coding Skills
Unlock Google Search Console Data With Google Colab & GSC API As a career marketing & SEO professional, I have a lot of different skills. I even taught myself Bootstrap when building one of the sites that I own. However, coding & engineering is just not my thing. As a marketing director I’ve always worked […]