I had a meeting recently where the president of the company was struggling to understand that Google Analytics 4 (GA4) and Meta Ads attribution are not apples-to-apples comparisons. So that got me to thinking that having a chart or infographic to explain the difference would have helped to bridge the gap in understanding. That led […]
A Head-to-Head Comparison of ChatGPT, Claude, Gemini, Llama and Perplexity AI Models One of the most common and beneficial use cases for AI tools is to help calculate numbers and visualize data so I wanted to compare the most popular LLMs to see how they compare. Time, efficiency and accuracy are all important so I’ve […]
What is RAG and why is it important? RAG, or Retrieval-Augmented Generation, is an innovative approach that combines the power of retrieval systems with generative models (ChatGPT, Perplexity, Gemini, Claude, etc…) By leveraging external data sources, RAG can enhance the contextual understanding and accuracy of AI responses, which are often known to “hallucinate” responses. This […]
“Vibe coding” is the hot new term in the software engineering space and refers to the use of AI tools to do the majority of coding. The phrase is attributed to Andrej Karpathy, who was a co-founder at OpenAI. When I heard of the term recently, I was surprised to find that out Silicon Valley […]
See what happened after I added header tags to my client’s Shopify collection pages. When I did a site audit for my client in early January, I noted that the header tags were not optimized for SEO performance. The page titles weren’t H1 tags, H3 tags being used for what should have been H2 tags, […]
Vector Embeddings To Rank Your On-Page Content by Cosine Similarity Vector embeddings are a way to convert words and sentences and other data into numbers that capture their meaning and relationships. They represent different data types as points in a multidimensional space, where similar data points are clustered closer together. These numerical representations help machines understand […]
In an ideal situation, your website CMS or inventory management system would have a strong taxonomy system to easily categorize thousands of pages accurately and efficiently. That is not always the case however so what can you do about this as an in-house SEO or consultant? Give Screaming Frog’s custom JavaScript feature a try and […]
Recipe Sites Are A UX Nightmare Few industries give me as much of a headache as recipe sites. More often than not you’ll have to scroll past an entire essay about how many generations of your family has been using this recipe and how it evolved over time as a result, or a book chapter-length […]
A Common Sense Approach to SEO’s Taboo Subject With the rise of ChatGPT and other LLMs such as Gemini and Perplexity it’s of no surprise that one of the most debated topics in SEO today is whether AI-generated or AI-assisted copy is bad for SEO. For simplicity’s sake, I’ll mostly refer to ChatGPT here since […]
