Conversion rate optimization should be part of your SEO & PPC toolbox. SEO and paid search are obviously capable of driving a significant amount of traffic to a site, and for many sites it’s their primary method of web traffic generation. Driving web traffic is only half of the equation there however. What does user […]
Tag: in-house SEO
Topic Clustering For Content Marketing
Topic Clustering is a powerful SEO strategy. Topic Clustering is a powerful SEO strategy for effective content planning and structuring a website. Merely creating isolated topics on a site without relevance to the overall site theme is less likely to work these days and may hurt overall SEO performance (ahem Hubspot, Forbes, etc…). The more […]
AI Categorization With Screaming Frog & ChatGPT
In an ideal situation, your website CMS or inventory management system would have a strong taxonomy system to easily categorize thousands of pages accurately and efficiently. That is not always the case however so what can you do about this as an in-house SEO or consultant? Give Screaming Frog’s custom JavaScript feature a try and […]
The In-House SEO Survival Guide
Working as an in-house SEO is a drastically different job than the role of an agency SEO or SEO consultant. I have worked in all three capacities in my two-decade career though I have spent more time as an in-house SEO than anything else. Despite the catchy-title of this article, I actually really like working […]
Forecasting SEO Traffic & Value
The Only Way To Sell Your Organic Search Strategy To Execs Marketers and SEOs by nature tend to fall on the creative or technical side of the skillset spectrum. I’m no different in that regard. As a result, there are few things that cause me more stomach pains as an in-house SEO than the word, […]