Brand sentiment, not keyword rankings is what matters on AI Search The SEO industry is heading into uncharted territory with the rise of Google’s AI Overviews and ChatGPT. Historically, SEO strategy and metrics have revolved around keyword rankings to a large degree. This type of measurement is much less relevant when it comes to AI […]
Tag: Gemini
Search Query Data Mining
BigQuery is a Gold Mine of SEO Data I previously wrote about the benefits of exporting Google Search Console (GSC) data into BigQuery. As Search Console only displays up to 1,000 rows of data within the UI, it’s obviously very limiting for SEO’s who want to do data mining of 1st party search data. With […]
Is AI Search Impacting SEO?
Possibly. Let’s Index Growth To Normalize the Search Data. Like most SEO’s, I’ve been staying on top of the latest news around AI (especially Google AI Overviews / AI Mode and ChatGPT) to see how this might impact our industry. I’m currently working on three sites, two of which have enough AI referral traffic data […]