I had a meeting recently where the president of the company was struggling to understand that Google Analytics 4 (GA4) and Meta Ads attribution are not apples-to-apples comparisons. So that got me to thinking that having a chart or infographic to explain the difference would have helped to bridge the gap in understanding. That led […]
Conversion rate optimization should be part of your SEO & PPC toolbox. SEO and paid search are obviously capable of driving a significant amount of traffic to a site, and for many sites it’s their primary method of web traffic generation. Driving web traffic is only half of the equation there however. What does user […]
See how I went from ranking on page 2 to #1 after PR. I had been optimizing my category page and trying to improve my SEO ranking for a Yosemite keyword for three or four years by optimizing meta tags, on-page copy and product pages that link to the category pages. I wasn’t consistently ranked […]
Blogging Can Drive More Than Just Traditional SEO Traffic I’ve recently noticed that almost every blog post that I’ve published on my fine art photography e-commerce site over the past nine months generates SEO traffic from Google Discover, usually within a day of publishing the article. While these blog posts do eventually drive traditional SEO […]
How To Evolve Analytics Measurement & Attribution One particular issue has been causing me more headaches than anything else over the past several years including forecasting SEO. The gradual decline of 3rd party cookies has been especially painful. I don’t think I’m alone in this regard as the majority of websites today use Google Analytics […]
