Working as an in-house SEO is a drastically different job than the role of an agency SEO or SEO consultant. I have worked in all three capacities in my two-decade career though I have spent more time as an in-house SEO than anything else. Despite the catchy-title of this article, I actually really like working […]
Tag: corporate life
Forecasting SEO Traffic & Value
The Only Way To Sell Your Organic Search Strategy To Execs Marketers and SEOs by nature tend to fall on the creative or technical side of the skillset spectrum. I’m no different in that regard. As a result, there are few things that cause me more stomach pains as an in-house SEO than the word, […]