What is RAG and why is it important? RAG, or Retrieval-Augmented Generation, is an innovative approach that combines the power of retrieval systems with generative models (ChatGPT, Perplexity, Gemini, Claude, etc…) By leveraging external data sources, RAG can enhance the contextual understanding and accuracy of AI responses, which are often known to “hallucinate” responses. This […]
Tag: content
Modern SEO vs Old School SEO
Modern SEO is focused on the intent and meaning behind content. When I first started off in SEO in 2006, optimizing for Google (+Yahoo & MSN/Windows Live) was mostly about keyword density ratios, link counts and other tricks like keyword stuffing then hiding the text with the same color as the background. Page Rank sculpting […]
Are Header Tags Still Important For SEO?
See what happened after I added header tags to my client’s Shopify collection pages. When I did a site audit for my client in early January, I noted that the header tags were not optimized for SEO performance. The page titles weren’t H1 tags, H3 tags being used for what should have been H2 tags, […]
Using AI To Optimize SEO Content Relevance
Vector Embeddings To Rank Your On-Page Content by Cosine Similarity Vector embeddings are a way to convert words and sentences and other data into numbers that capture their meaning and relationships. They represent different data types as points in a multidimensional space, where similar data points are clustered closer together. These numerical representations help machines understand […]
Topic Clustering For Content Marketing
Topic Clustering is a powerful SEO strategy. Topic Clustering is a powerful SEO strategy for effective content planning and structuring a website. Merely creating isolated topics on a site without relevance to the overall site theme is less likely to work these days and may hurt overall SEO performance (ahem Hubspot, Forbes, etc…). The more […]
Google Discover SEO – Another Reason To Blog
Blogging Can Drive More Than Just Traditional SEO Traffic I’ve recently noticed that almost every blog post that I’ve published on my fine art photography e-commerce site over the past nine months generates SEO traffic from Google Discover, usually within a day of publishing the article. While these blog posts do eventually drive traditional SEO […]
Recipe Website SEO At-Risk For AI Disruption
Recipe Sites Are A UX Nightmare Few industries give me as much of a headache as recipe sites. More often than not you’ll have to scroll past an entire essay about how many generations of your family has been using this recipe and how it evolved over time as a result, or a book chapter-length […]
Is AI Content Bad For SEO?
A Common Sense Approach to SEO’s Taboo Subject With the rise of ChatGPT and other LLMs such as Gemini and Perplexity it’s of no surprise that one of the most debated topics in SEO today is whether AI-generated or AI-assisted copy is bad for SEO. For simplicity’s sake, I’ll mostly refer to ChatGPT here since […]