How To Evolve Analytics Measurement & Attribution One particular issue has been causing me more headaches than anything else over the past several years including forecasting SEO. The gradual decline of 3rd party cookies has been especially painful. I don’t think I’m alone in this regard as the majority of websites today use Google Analytics […]
Tag: brand search
Should You Bid On Your Own Brand Name?
Pros & Cons to SEM Brand Search Campaigns When I was working as an SEO on the agency side, we would recommend bidding on your own brand name on paid search. The rationale was that you want to maximize the amount of real estate available on Google and Bing when someone searches for your brand […]