Most SEO’s use some combination of Google Search Console (GSC), SEMRush and AHREFs. These are all wonderful tools that do different things. Google Search Console is obviously where most of our 1st party search data comes from aside from the likes of Google Analytics 4 (GA4). SEMRush excels at competitor analysis and keyword research data. […]
Tag: AI
Is AI Search Impacting SEO?
Possibly. Let’s Index Growth To Normalize the Search Data. Like most SEO’s, I’ve been staying on top of the latest news around AI (especially Google AI Overviews / AI Mode and ChatGPT) to see how this might impact our industry. I’m currently working on three sites, two of which have enough AI referral traffic data […]
AI Model Infographic Test
I had a meeting recently where the president of the company was struggling to understand that Google Analytics 4 (GA4) and Meta Ads attribution are not apples-to-apples comparisons. So that got me to thinking that having a chart or infographic to explain the difference would have helped to bridge the gap in understanding. That led […]
AI Model Data Visualization Test
A Head-to-Head Comparison of ChatGPT, Claude, Gemini, Llama and Perplexity AI Models One of the most common and beneficial use cases for AI tools is to help calculate numbers and visualize data so I wanted to compare the most popular LLMs to see how they compare. Time, efficiency and accuracy are all important so I’ve […]
Vibe Coding a SEO App
“Vibe coding” is the hot new term in the software engineering space and refers to the use of AI tools to do the majority of coding. The phrase is attributed to Andrej Karpathy, who was a co-founder at OpenAI. When I heard of the term recently, I was surprised to find that out Silicon Valley […]
Using AI To Optimize SEO Content Relevance
Vector Embeddings To Rank Your On-Page Content by Cosine Similarity Vector embeddings are a way to convert words and sentences and other data into numbers that capture their meaning and relationships. They represent different data types as points in a multidimensional space, where similar data points are clustered closer together. These numerical representations help machines understand […]
Create SEO Python Code With Zero Coding Skills
Unlock Google Search Console Data With Google Colab & GSC API As a career marketing & SEO professional, I have a lot of different skills. I even taught myself Bootstrap when building one of the sites that I own. However, coding & engineering is just not my thing. As a marketing director I’ve always worked […]
AI Categorization With Screaming Frog & ChatGPT
In an ideal situation, your website CMS or inventory management system would have a strong taxonomy system to easily categorize thousands of pages accurately and efficiently. That is not always the case however so what can you do about this as an in-house SEO or consultant? Give Screaming Frog’s custom JavaScript feature a try and […]
Recipe Website SEO At-Risk For AI Disruption
Recipe Sites Are A UX Nightmare Few industries give me as much of a headache as recipe sites. More often than not you’ll have to scroll past an entire essay about how many generations of your family has been using this recipe and how it evolved over time as a result, or a book chapter-length […]
Is AI Content Bad For SEO?
A Common Sense Approach to SEO’s Taboo Subject With the rise of ChatGPT and other LLMs such as Gemini and Perplexity it’s of no surprise that one of the most debated topics in SEO today is whether AI-generated or AI-assisted copy is bad for SEO. For simplicity’s sake, I’ll mostly refer to ChatGPT here since […]