Vector Embeddings To Rank Your On-Page Content by Cosine Similarity Vector embeddings are a way to convert words and sentences and other data into numbers that capture their meaning and relationships. They represent different data types as points in a multidimensional space, where similar data points are clustered closer together. These numerical representations help machines understand […]
Category: SEO
PR Media Mentions Can Lead To SEO Results
See how I went from ranking on page 2 to #1 after PR. I had been optimizing my category page and trying to improve my SEO ranking for a Yosemite keyword for three or four years by optimizing meta tags, on-page copy and product pages that link to the category pages. I wasn’t consistently ranked […]
Topic Clustering For Content Marketing
Topic Clustering is a powerful SEO strategy. Topic Clustering is a powerful SEO strategy for effective content planning and structuring a website. Merely creating isolated topics on a site without relevance to the overall site theme is less likely to work these days and may hurt overall SEO performance (ahem Hubspot, Forbes, etc…). The more […]
Create SEO Python Code With Zero Coding Skills
Unlock Google Search Console Data With Google Colab & GSC API As a career marketing & SEO professional, I have a lot of different skills. I even taught myself Bootstrap when building one of the sites that I own. However, coding & engineering is just not my thing. As a marketing director I’ve always worked […]
AI Categorization With Screaming Frog & ChatGPT
In an ideal situation, your website CMS or inventory management system would have a strong taxonomy system to easily categorize thousands of pages accurately and efficiently. That is not always the case however so what can you do about this as an in-house SEO or consultant? Give Screaming Frog’s custom JavaScript feature a try and […]
Google Discover SEO – Another Reason To Blog
Blogging Can Drive More Than Just Traditional SEO Traffic I’ve recently noticed that almost every blog post that I’ve published on my fine art photography e-commerce site over the past nine months generates SEO traffic from Google Discover, usually within a day of publishing the article. While these blog posts do eventually drive traditional SEO […]
Recipe Website SEO At-Risk For AI Disruption
Recipe Sites Are A UX Nightmare Few industries give me as much of a headache as recipe sites. More often than not you’ll have to scroll past an entire essay about how many generations of your family has been using this recipe and how it evolved over time as a result, or a book chapter-length […]
The Importance of SEO Change Monitoring
One of the most invaluable tasks or tools you can utilize for SEO is tracking web changes. Not only do I recommend tracking changes on your own websites but also track your competitors’ sites. Unless you are the only person who can push changes to your production site then it’s impossible to know every single […]
The In-House SEO Survival Guide
Working as an in-house SEO is a drastically different job than the role of an agency SEO or SEO consultant. I have worked in all three capacities in my two-decade career though I have spent more time as an in-house SEO than anything else. Despite the catchy-title of this article, I actually really like working […]
Forecasting SEO Traffic & Value
The Only Way To Sell Your Organic Search Strategy To Execs Marketers and SEOs by nature tend to fall on the creative or technical side of the skillset spectrum. I’m no different in that regard. As a result, there are few things that cause me more stomach pains as an in-house SEO than the word, […]