Unlock Google Search Console Data With Google Colab & GSC API As a career marketing & SEO professional, I have a lot of different skills. I even taught myself Bootstrap when building one of the sites that I own. However, coding & engineering is just not my thing. As a marketing director I’ve always worked […]
Category: SEO
AI Categorization With Screaming Frog & ChatGPT
In an ideal situation, your website CMS or inventory management system would have a strong taxonomy system to easily categorize thousands of pages accurately and efficiently. That is not always the case however so what can you do about this as an in-house SEO or consultant? Give Screaming Frog’s custom JavaScript feature a try and […]
Google Discover SEO – Another Reason To Blog
Blogging Can Drive More Than Just Traditional SEO Traffic I’ve recently noticed that almost every blog post that I’ve published on my fine art photography e-commerce site over the past nine months generates SEO traffic from Google Discover, usually within a day of publishing the article. While these blog posts do eventually drive traditional SEO […]
Recipe Website SEO At-Risk For AI Disruption
Recipe Sites Are A UX Nightmare Few industries give me as much of a headache as recipe sites. More often than not you’ll have to scroll past an entire essay about how many generations of your family has been using this recipe and how it evolved over time as a result, or a book chapter-length […]
The Importance of SEO Change Monitoring
One of the most invaluable tasks or tools you can utilize for SEO is tracking web changes. Not only do I recommend tracking changes on your own websites but also track your competitors’ sites. Unless you are the only person who can push changes to your production site then it’s impossible to know every single […]
The In-House SEO Survival Guide
Working as an in-house SEO is a drastically different job than the role of an agency SEO or SEO consultant. I have worked in all three capacities in my two-decade career though I have spent more time as an in-house SEO than anything else. Despite the catchy-title of this article, I actually really like working […]
Forecasting SEO Traffic & Value
The Only Way To Sell Your Organic Search Strategy To Execs Marketers and SEOs by nature tend to fall on the creative or technical side of the skillset spectrum. I’m no different in that regard. As a result, there are few things that cause me more stomach pains as an in-house SEO than the word, […]
Should You Bid On Your Own Brand Name?
Pros & Cons to SEM Brand Search Campaigns When I was working as an SEO on the agency side, we would recommend bidding on your own brand name on paid search. The rationale was that you want to maximize the amount of real estate available on Google and Bing when someone searches for your brand […]
Is AI Content Bad For SEO?
A Common Sense Approach to SEO’s Taboo Subject With the rise of ChatGPT and other LLMs such as Gemini and Perplexity it’s of no surprise that one of the most debated topics in SEO today is whether AI-generated or AI-assisted copy is bad for SEO. For simplicity’s sake, I’ll mostly refer to ChatGPT here since […]