Semantic Search & Data Visualization The SEO game has completely changed. With Google’s AI Mode and AI Overviews reshaping search results and ChatGPT becoming a primary research tool for millions of users, traditional keyword-focused SEO is increasingly outdated. What matters now isn’t just where you rank for specific terms – it’s what these AI systems […]
Brand sentiment, not keyword rankings is what matters on AI Search The SEO industry is heading into uncharted territory with the rise of Google’s AI Overviews and ChatGPT. Historically, SEO strategy and metrics have revolved around keyword rankings to a large degree. This type of measurement is much less relevant when it comes to AI […]
BigQuery is a Gold Mine of SEO Data I previously wrote about the benefits of exporting Google Search Console (GSC) data into BigQuery. As Search Console only displays up to 1,000 rows of data within the UI, it’s obviously very limiting for SEO’s who want to do data mining of 1st party search data. With […]
Most SEO’s use some combination of Google Search Console (GSC), SEMRush and AHREFs. These are all wonderful tools that do different things. Google Search Console is obviously where most of our 1st party search data comes from aside from the likes of Google Analytics 4 (GA4). SEMRush excels at competitor analysis and keyword research data. […]
Possibly. Let’s Index Growth To Normalize the Search Data. Like most SEO’s, I’ve been staying on top of the latest news around AI (especially Google AI Overviews / AI Mode and ChatGPT) to see how this might impact our industry. I’m currently working on three sites, two of which have enough AI referral traffic data […]
What is RAG and why is it important? RAG, or Retrieval-Augmented Generation, is an innovative approach that combines the power of retrieval systems with generative models (ChatGPT, Perplexity, Gemini, Claude, etc…) By leveraging external data sources, RAG can enhance the contextual understanding and accuracy of AI responses, which are often known to “hallucinate” responses. This […]
“Vibe coding” is the hot new term in the software engineering space and refers to the use of AI tools to do the majority of coding. The phrase is attributed to Andrej Karpathy, who was a co-founder at OpenAI. When I heard of the term recently, I was surprised to find that out Silicon Valley […]
Modern SEO is focused on the intent and meaning behind content. When I first started off in SEO in 2006, optimizing for Google (+Yahoo & MSN/Windows Live) was mostly about keyword density ratios, link counts and other tricks like keyword stuffing then hiding the text with the same color as the background. Page Rank sculpting […]
See what happened after I added header tags to my client’s Shopify collection pages. When I did a site audit for my client in early January, I noted that the header tags were not optimized for SEO performance. The page titles weren’t H1 tags, H3 tags being used for what should have been H2 tags, […]
Conversion rate optimization should be part of your SEO & PPC toolbox. SEO and paid search are obviously capable of driving a significant amount of traffic to a site, and for many sites it’s their primary method of web traffic generation. Driving web traffic is only half of the equation there however. What does user […]