Personal observations and musings from 20 years of SEO and performance marketing experience.
Should You Bid On Your Own Brand Name?
Pros & Cons to SEM Brand Search Campaigns When I was working as an SEO on the agency side, we would recommend bidding on your own brand name on paid...
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Is AI Content Bad For SEO?
A Common Sense Approach to SEO's Taboo Subject With the rise of ChatGPT and other LLMs such as Gemini and Perplexity it's of no surprise that one of the most...
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