Personal observations and musings from 20 years of SEO and performance marketing experience.
Addressing the Limitations of Google Search Console Data
Most SEO’s use some combination of Google Search Console (GSC), SEMRush and AHREFs. These are all wonderful tools that do different things. Google Search Console is obviously where most of...
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Is AI Search Impacting SEO?
Possibly. Let's Index Growth To Normalize the Search Data. Like most SEO's, I've been staying on top of the latest news around AI (especially Google AI Overviews / AI Mode...
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AI Model Infographic Test
I had a meeting recently where the president of the company was struggling to understand that Google Analytics 4 (GA4) and Meta Ads attribution are not apples-to-apples comparisons. So that...
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AI Model Data Visualization Test
A Head-to-Head Comparison of ChatGPT, Claude, Gemini, Llama and Perplexity AI Models One of the most common and beneficial use cases for AI tools is to help calculate numbers and...
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RAG Is The Key To Unlocking AI’s Potential
What is RAG and why is it important? RAG, or Retrieval-Augmented Generation, is an innovative approach that combines the power of retrieval systems with generative models (ChatGPT, Perplexity, Gemini, Claude,...
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Vibe Coding a SEO App
"Vibe coding" is the hot new term in the software engineering space and refers to the use of AI tools to do the majority of coding. The phrase is attributed...
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Modern SEO vs Old School SEO
Modern SEO is focused on the intent and meaning behind content. When I first started off in SEO in 2006, optimizing for Google (+Yahoo & MSN/Windows Live) was mostly about...
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Are Header Tags Still Important For SEO?
See what happened after I added header tags to my client's Shopify collection pages. When I did a site audit for my client in early January, I noted that the...
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How Heatmaps Can Improve Performance Marketing Results
Conversion rate optimization should be part of your SEO & PPC toolbox. SEO and paid search are obviously capable of driving a significant amount of traffic to a site, and...
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Using AI To Optimize SEO Content Relevance
Vector Embeddings To Rank Your On-Page Content by Cosine Similarity Vector embeddings are a way to convert words and sentences and other data into numbers that capture their meaning and...
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PR Media Mentions Can Lead To SEO Results
See how I went from ranking on page 2 to #1 after PR. I had been optimizing my category page and trying to improve my SEO ranking for a Yosemite...
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Topic Clustering For Content Marketing
Topic Clustering is a powerful SEO strategy. Topic Clustering is a powerful SEO strategy for effective content planning and structuring a website. Merely creating isolated topics on a site without...
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Create SEO Python Code With Zero Coding Skills
Unlock Google Search Console Data With Google Colab & GSC API As a career marketing & SEO professional, I have a lot of different skills. I even taught myself Bootstrap...
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AI Categorization With Screaming Frog & ChatGPT
In an ideal situation, your website CMS or inventory management system would have a strong taxonomy system to easily categorize thousands of pages accurately and efficiently. That is not always...
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Google Discover SEO – Another Reason To Blog
Blogging Can Drive More Than Just Traditional SEO Traffic I've recently noticed that almost every blog post that I've published on my fine art photography e-commerce site over the past...
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Recipe Website SEO At-Risk For AI Disruption
Recipe Sites Are A UX Nightmare Few industries give me as much of a headache as recipe sites. More often than not you'll have to scroll past an entire essay...
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The Importance of SEO Change Monitoring
One of the most invaluable tasks or tools you can utilize for SEO is tracking web changes. Not only do I recommend tracking changes on your own websites but also...
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The In-House SEO Survival Guide
Working as an in-house SEO is a drastically different job than the role of an agency SEO or SEO consultant. I have worked in all three capacities in my two-decade...
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The Death of 3rd Party Cookies
How To Evolve Analytics Measurement & Attribution One particular issue has been causing me more headaches than anything else over the past several years including forecasting SEO. The gradual decline...
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Forecasting SEO Traffic & Value
The Only Way To Sell Your Organic Search Strategy To Execs Marketers and SEOs by nature tend to fall on the creative or technical side of the skillset spectrum. I'm...
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