Working as an in-house SEO is a drastically different job than the role of an agency SEO or SEO consultant. I have worked in all three capacities in my two-decade career though I have spent more time as an in-house SEO than anything else. Despite the catchy-title of this article, I actually really like working […]
Author: Richard Wong
The Death of 3rd Party Cookies
How To Evolve Analytics Measurement & Attribution One particular issue has been causing me more headaches than anything else over the past several years including forecasting SEO. The gradual decline of 3rd party cookies has been especially painful. I don’t think I’m alone in this regard as the majority of websites today use Google Analytics […]
Forecasting SEO Traffic & Value
The Only Way To Sell Your Organic Search Strategy To Execs Marketers and SEOs by nature tend to fall on the creative or technical side of the skillset spectrum. I’m no different in that regard. As a result, there are few things that cause me more stomach pains as an in-house SEO than the word, […]
Should You Bid On Your Own Brand Name?
Pros & Cons to SEM Brand Search Campaigns When I was working as an SEO on the agency side, we would recommend bidding on your own brand name on paid search. The rationale was that you want to maximize the amount of real estate available on Google and Bing when someone searches for your brand […]
Is AI Content Bad For SEO?
A Common Sense Approach to SEO’s Taboo Subject With the rise of ChatGPT and other LLMs such as Gemini and Perplexity it’s of no surprise that one of the most debated topics in SEO today is whether AI-generated or AI-assisted copy is bad for SEO. For simplicity’s sake, I’ll mostly refer to ChatGPT here since […]