Pros & Cons to SEM Brand Search Campaigns When I was working as an SEO on the agency side, we would recommend bidding on your own brand name on paid search. The rationale was that you want to maximize the amount of real estate available on Google and Bing when someone searches for your brand […]
Author: Richard W.
Is AI Content Bad For SEO?
A Common Sense Approach to SEO’s Taboo Subject With the rise of ChatGPT and other LLMs such as Gemini and Perplexity it’s of no surprise that one of the most debated topics in SEO today is whether AI-generated or AI-assisted copy is bad for SEO. For simplicity’s sake, I’ll mostly refer to ChatGPT here since […]