See what happened after I added header tags to my client’s Shopify collection pages. When I did a site audit for my client in early January, I noted that the header tags were not optimized for SEO performance. The page titles weren’t H1 tags, H3 tags being used for what should have been H2 tags, […]
Author: Richard Wong
How Heatmaps Can Improve Performance Marketing Results
Conversion rate optimization should be part of your SEO & PPC toolbox. SEO and paid search are obviously capable of driving a significant amount of traffic to a site, and for many sites it’s their primary method of web traffic generation. Driving web traffic is only half of the equation there however. What does user […]
Using AI To Optimize SEO Content Relevance
Vector Embeddings To Rank Your On-Page Content by Cosine Similarity Vector embeddings are a way to convert words and sentences and other data into numbers that capture their meaning and relationships. They represent different data types as points in a multidimensional space, where similar data points are clustered closer together. These numerical representations help machines understand […]
PR Media Mentions Can Lead To SEO Results
See how I went from ranking on page 2 to #1 after PR. I had been optimizing my category page and trying to improve my SEO ranking for a Yosemite keyword for three or four years by optimizing meta tags, on-page copy and product pages that link to the category pages. I wasn’t consistently ranked […]
Topic Clustering For Content Marketing
Topic Clustering is a powerful SEO strategy. Topic Clustering is a powerful SEO strategy for effective content planning and structuring a website. Merely creating isolated topics on a site without relevance to the overall site theme is less likely to work these days and may hurt overall SEO performance (ahem Hubspot, Forbes, etc…). The more […]
Create SEO Python Code With Zero Coding Skills
Unlock Google Search Console Data With Google Colab & GSC API As a career marketing & SEO professional, I have a lot of different skills. I even taught myself Bootstrap when building one of the sites that I own. However, coding & engineering is just not my thing. As a marketing director I’ve always worked […]
AI Categorization With Screaming Frog & ChatGPT
In an ideal situation, your website CMS or inventory management system would have a strong taxonomy system to easily categorize thousands of pages accurately and efficiently. That is not always the case however so what can you do about this as an in-house SEO or consultant? Give Screaming Frog’s custom JavaScript feature a try and […]
Google Discover SEO – Another Reason To Blog
Blogging Can Drive More Than Just Traditional SEO Traffic I’ve recently noticed that almost every blog post that I’ve published on my fine art photography e-commerce site over the past nine months generates SEO traffic from Google Discover, usually within a day of publishing the article. While these blog posts do eventually drive traditional SEO […]
Recipe Website SEO At-Risk For AI Disruption
Recipe Sites Are A UX Nightmare Few industries give me as much of a headache as recipe sites. More often than not you’ll have to scroll past an entire essay about how many generations of your family has been using this recipe and how it evolved over time as a result, or a book chapter-length […]
The Importance of SEO Change Monitoring
One of the most invaluable tasks or tools you can utilize for SEO is tracking web changes. Not only do I recommend tracking changes on your own websites but also track your competitors’ sites. Unless you are the only person who can push changes to your production site then it’s impossible to know every single […]