Most SEO’s use some combination of Google Search Console (GSC), SEMRush and AHREFs. These are all wonderful tools that do different things. Google Search Console is obviously where most of our 1st party search data comes from aside from the likes of Google Analytics 4 (GA4). SEMRush excels at competitor analysis and keyword research data. […]
Author: Richard W.
Is AI Search Impacting SEO?
Possibly. Let’s Index Growth To Normalize the Search Data. Like most SEO’s, I’ve been staying on top of the latest news around AI (especially Google AI Overviews / AI Mode and ChatGPT) to see how this might impact our industry. I’m currently working on three sites, two of which have enough AI referral traffic data […]
AI Model Infographic Test
I had a meeting recently where the president of the company was struggling to understand that Google Analytics 4 (GA4) and Meta Ads attribution are not apples-to-apples comparisons. So that got me to thinking that having a chart or infographic to explain the difference would have helped to bridge the gap in understanding. That led […]
AI Model Data Visualization Test
A Head-to-Head Comparison of ChatGPT, Claude, Gemini, Llama and Perplexity AI Models One of the most common and beneficial use cases for AI tools is to help calculate numbers and visualize data so I wanted to compare the most popular LLMs to see how they compare. Time, efficiency and accuracy are all important so I’ve […]
RAG Is The Key To Unlocking AI’s Potential
What is RAG and why is it important? RAG, or Retrieval-Augmented Generation, is an innovative approach that combines the power of retrieval systems with generative models (ChatGPT, Perplexity, Gemini, Claude, etc…) By leveraging external data sources, RAG can enhance the contextual understanding and accuracy of AI responses, which are often known to “hallucinate” responses. This […]
Vibe Coding a SEO App
“Vibe coding” is the hot new term in the software engineering space and refers to the use of AI tools to do the majority of coding. The phrase is attributed to Andrej Karpathy, who was a co-founder at OpenAI. When I heard of the term recently, I was surprised to find that out Silicon Valley […]
Modern SEO vs Old School SEO
Modern SEO is focused on the intent and meaning behind content. When I first started off in SEO in 2006, optimizing for Google (+Yahoo & MSN/Windows Live) was mostly about keyword density ratios, link counts and other tricks like keyword stuffing then hiding the text with the same color as the background. Page Rank sculpting […]
Are Header Tags Still Important For SEO?
See what happened after I added header tags to my client’s Shopify collection pages. When I did a site audit for my client in early January, I noted that the header tags were not optimized for SEO performance. The page titles weren’t H1 tags, H3 tags being used for what should have been H2 tags, […]
How Heatmaps Can Improve Performance Marketing Results
Conversion rate optimization should be part of your SEO & PPC toolbox. SEO and paid search are obviously capable of driving a significant amount of traffic to a site, and for many sites it’s their primary method of web traffic generation. Driving web traffic is only half of the equation there however. What does user […]
Using AI To Optimize SEO Content Relevance
Vector Embeddings To Rank Your On-Page Content by Cosine Similarity Vector embeddings are a way to convert words and sentences and other data into numbers that capture their meaning and relationships. They represent different data types as points in a multidimensional space, where similar data points are clustered closer together. These numerical representations help machines understand […]