Travel SEO Services
Our travel SEO consulting services are directed at boosting the online presence of travel agencies and tour operators. In the past, I have worked on SEO for Backroads, Viking Cruises, Mountain Travel Sobek and others. Of all the industries I have worked on in my 20-year career, travel is by-far the industry that I am most passionate about. I arguably have more experience with SEO and performance marketing campaigns for tour operators than anyone in the industry.
Travel Industry SEO Strategies
We implement targeted SEO strategies that improve search rankings and drive organic traffic to your travel offerings. Travel is a highly-visual subject so ensuring that you have effective image SEO is important. With that many images however, sites can be crushingly slow due all of the bandwidth required to load the images. I have extensive experience with optimizing image search so I will work with you to ensure a balance of pretty visuals with a site that doesn’t annoy users.
Travel Content Marketing
Content is both the king and queen of travel. I spent much of my time at Backroads leading a marketing team of content creators, social media and email specialists to create engaging content for our users and customers. Creating travel content can be a lot of fun and lends itself to creative ideas. I’ve since worked with other tour operators to develop content marketing strategies while using similar principles.
Data-Driven SEO
We didn’t just create content for fun however. Much of our efforts were rooted in data analysis. With a multi-million dollar digital advertising budget, strong web traffic and a 40-year CRM file, I was able to use this data to inform product, naming and taxonomy. I even worked with our founder to come up with the term, “Multi-Adventure Tours”, which was influenced by our Google Ads SEM data. Now there are numerous companies that started using that name to describe their tours. There were also several new trips that I had vouched for since I saw that location was consistently one of the most searched-for words on our site search. All departures sold out not long after releasing the trip. The following year sold out as well even after expanding the capacity.
I also use historical performance marketing metrics to optimize travel editorial and marketing calendars. So many travel companies are stuck in the old ways of marketing, focused primarily on travel agents and direct mail but to have success these days you need a true omni-channel strategy of which search plays a big role in. Travel agents and direct mail are still important for higher-end luxury travel companies no doubt, but you have to be well-rounded. You’ll have the best success if all of these marketing channels are working in tandem with each other. Most of the travel businesses that I have worked with in my career were all about lead generation to build the file then using CRM to convert the leads into loyal guests. To do effective lead generation you have to have good data, an attribution strategy and be creative about using the data.