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Meet Your SEO Expert

My first experience with SEO and performance marketing began in 2006 while I was researching ways to market my photography (which I am still actively involved with) after completing grad school. As my obsession with search grew I convinced the ad agency I was working for at the time (as a copywriter) to start optimizing their website for organic search. No one there had heard of SEO at the time so the discussion was eye-opening and a bit controversial but we pushed forward with it. 

Two years later and after countless hours of testing on my own website, I got an SEO job at The Search Agency (since acquired by Forward PMX / Assembly Global). While there I worked on a number of clients in real estate, apartment rentals, flower delivery, cruises and insurance. That was an incredible learning experience to work on such a variety of sites and alongside talented colleagues such as Brandon Schakola (Ebay, Overstock/Bed Bath & Beyond), Grant Simmons (Homes.com), Mark Fillmore (Tinuiti) and Holly Miller Anderson (Under Armour).

After three years at TSA, I moved onto RAPP Worldwide (NYSE: OMC) to lead SEO strategy for the L.A. and New York offices. We worked with clients including Toyota, Schwab, Nescafe, Mattel, Disney & Novartis. I worked with a talented team of developers and data strategists, and built sites for our clients. One highlight was researching gamification for a kids website that we were rebuilding, so I had to play kids games while at work. I especially owe a lot to my boss at RAPP, Ross Jenkins. Ross is an analytics and data science guru who taught me so much about analytics and measurement.

Feeling the itch to relocate to the San Francisco Bay Area, I took a job at Backroads. Backroads is the #1 active travel company in the industry and I spent 7 years there full-time as a marketing manager initially managing SEO, Paid Search and direct marketing. Eventually I was promoted and was leading all of the digital marketing channels by the time I left. I absolutely loved working there. I truly believe that Tom Hale is the best founder & president. The company culture that he has built there since 1979 is unlike any other place I have ever worked. Another reason why I stayed that long is I had amazing bosses / mentors first in Massimo Prioreschi then eventually Lesa Musatto.

I left my full-time role right as COVID was starting, and worked for Backroads part-time through pandemic while being a stay-at-home dad for my newborn daughter and then 4 year-old son at the time as daycare was shutdown. I helped complete their site rebuild from a legacy Ruby on Rails site to a headless Drupal platform. I also consulted with several other clients (adventure travel, luxury travel, cooking classes and real estate investing) during this time doing SEO site audits and managing PPC accounts.

Most recently, I spent three years at Auction Technology Group (LSE: ATG) as Director of Performance Marketing where we owned eight marketplace sites including Proxibid, LiveAuctioneers, The-Saleroom, Bidspotter and EstateSales.net. There, I led a team of SEO, SEM and Paid Social specialists. Much of my focus was on technical SEO and managing efficient ROAS campaigns for our auctioneer clients.

Why The SEO Consultant.ai?

The world is changing at a more rapid pace than ever before. AI is everywhere across most facets of our society today. Digital marketing in particular is experiencing these often-daily changes as a result of AI including AI Overviews on Google’s SERPs. Even my original website template here was AI-generated by GoDaddy based on my prompts.

I chose this as my brand name because not only do I enjoy the creativity and productivity that LLM’s such as ChatGPT and Perplexity have afforded us but this name is meant to symbolize my desire to always stay on top of things and maintain a cutting-edge approach to SEO and marketing in general. Many people are skeptical or trying to bury their heads in the sand but I wouldn’t recommend doing that. While you might not like this current age of AGI expansion it won’t do you any good to ignore it as you run the risk of getting left behind. Or, if you really hate AI that much just hire me and let me run performance marketing for you instead.

P.S. The SEO Consultant.ai would eventually make for a cool SAAS platform.

Gallery

I should probably get a proper headshot done rather than use my wedding engagement photo but I’m camera-shy and too busy working. My apologies. I’m more interested in serving you.